Three Cheltenham and Hereford Breweries Chelt Ale for quart, pint and half pint bottles. The labels are 97mm, 79mm and 70mm tall and were in use in the 1950s until the merger with the Stroud Brewery Co. in 1958 to form West Country Breweries. If these labels are sold on an internet website, you can see why an accurate description including the size of the label is necessary, and a scrap of a tape measure may not give the full picture.
