I know. This label appeared in the 2015 Advent Calendar with a similar message. I didn’t get a huge response then, perhaps I was too obscure, so here it is again. Conrad Eurich only brewed in from 1899 until 1903, which makes this one of the earliest labels in my collection. For me, equally interesting is that it was bottled in Rockaway Beach, on the South Shore of Long Island, New York. This immediately brought to mind a brilliant song…. ‘It’s not hard, not hard to reach, you can hitch a ride to Rockaway Beach’. Go on, find it.