Carlsberg, Copenhagen

The founder of the Carlsberg dynasty was Christian Jacobsen who arrived in Copenhagen in the early 1800s and soon began brewing. His son, Jacob Christian Jacobsen, also brewed and built a second brewery outside the city naming it after his son Carl and adding on the Danish word for hill, i.e. berg. The name Carlsberg had arrived. For a while there were two breweries and Jacob Christian named his Gamle, (Old), Carlsberg whilst Carl used the term Ny, (New), Carlsberg. Different trademarks were used with a twelve pointed star and a swastika (Su Asti Ka – it is good) making appearances respectively. The breweries amalgamated in 1906 and the two symbols then combined. With the rise of Nazis in Germany, the swastika was dropped in the mid 1930’s.