Sim and Coventry were the forerunners of the company but we have no idea when the original partnership dissolved. Liberty Ale would imply dates of either 1918 or 1945, but John Coventry Ltd were no longer operating by 1948. It is possible that the earlier label dates from WW1 and the later label from WW2. Who knows. We are grateful to Mick Jagger for allowing us to use the image of the labels which are in his collection.