Questions & Answers

Over the life of our website we have received & answered a lot of questions, both from our members & our wider audience across the internet.

Where we cannot answer the question ourselves we have passed it on to someone who can. As we have received a couple of recent questions from ‘down under’, we thought you may choose to join in. So we are publishing the questions for you all to ponder upon. If you have the answer, comments of even further questions, please post them here or if images are involved email members or webmaster @, you know the rest.

This one originates from New Zealand and refers to Guinness Marca Mono

Hi, I would like to ask your members if anyone knows where the Marca
mono Guinness comes from. I will paste a link to further infomation
outlining the problem. Any feedback appreciated

The only thing I will say at present is that this may well refer to Monkey Brand


The second one is from Australia & asks about early labels from Oz & again Guinness crops up.

Hi, Just an off chance query to exhaust all possibilities. I’m currently writing the history of brewing in Victoria, Australia in great depth. I’m wondering if anyone in you club may be able to help with images of pre 1900 Australian labels. I also need an actual size image of the red clover shaped Edmonds ‘pig brand’ label from 1870-1900 period.

Is anyone able to help? More that happy to pay for images and acknowledge if required.  Cheers and happy collecting Andrew

OK guys over to you and if we receive a good response, who know we may start a whole new area to the website.


  • Andrew Parsons

    The “Marca Mono” on the bottle opener basically means ” The One & Only”, an old Guinness promotional phrase. This would would have probably have been a bottle opener for the Italian/Mediterranean market.

  • Andrew Parsons (Dead Brtewers' Soc)

    If we want to pedantic, the literal translation is “Mono Brand”. That further translates in “marketing-speak” into “The One Brand” which further translates into the phrase that used to be used along side “My Goodness, My Guinness” and “Guinness is Good for You”, “The One & Only – Guinness!”

  • Not the Webmaster

    It just goes to show how easy it is when you have the knowledge. Now it makes perfect sense.
    I thought Monkey Brand was dubious. Thanks Andrew, always great to receive input from a “Dead Brewer”

  • Anthony Mitchell

    Thanks to your members for their feedback, its appreciated. A lot of these openers seem to occur in Australasia. It would be good to know where the intended market was, (was it a Spanish speaking country?). Are there any bottle labels with ‘Marca Mono’ on them and if so, where were the bottles sent? Thanks for your help.

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