I received an email yesterday and thought it deserved publishing. We all admire any number of labels, but what about the beer in the bottle. I think this deserves to be followed up.
As a lover of all things beer, I have been following the site for some time and appreciating the history and evolution of beer labels that has been presented on the site as an ‘armchair viewer’ if you will.
There are many labels that are brilliant and the stories behind them better still (my favourite being desert island labels!), however I never felt that I fully appreciated the magic and allure of labels until Tuesday night.
I have my shelf, as I always do, a selection of beers ready for the weekend or if I fancy a weeknight tipple. When I choose a beer from the local supermarket my choice has never been about what beer has a good label but rather, what have I not had? And so on my shelf I had a bottle of Box Steam Brewery – Tunnel Vision. Amongst all the other beers on the shelf this beer was rather unassuming but every time I looked up at it I thought ‘that beer is going to be superb!’ Now, as I said, the label wasn’t that exciting, just a standard Box Steam label, but something about it said ‘drink me’. So, sure enough, on Tuesday I did. And it was superb. And I think I finally understood the nature of a label to instill in a beer lover that feeling of yes, that is a beer I want to drink and I will forever remember that certainty of knowing it was going to be great because of the label.