In my mid-teen years, I had a Sunday job with a national Ice Cream company. A van took us to Maidstone, where we were dropped off with our ‘Stop me and Buy One’ trolleys. The first stop was opposite the Medway Brewery on St. Peter’s Street. It made only a small impression at the time, but I still remember the smell. Maidstone Pale Ale: there is pride in that name, it is not just any old Pale Ale. There is so much to like about this label, colour, design, name, trade mark.