I received this message from John Steiner in Wisconsin on the origin of the name Old Heidelberg Castle Beer.
The Old Heidelberg name was first used by Blatz in 1928 during Prohibition for near-beer. The modifier “Castle” was added a bit after the end of Prohibition rather than having to use either “Style” or “Brand” or “Type” as the US Federal Label Examiner ruled that otherwise brands such as Pilsener, Augustiner, Berliner, or Heidelberg(er) etc. might confuse the American public as to the beer being of European origin rather than US origin.
The Prohibition label is shown below. I guess it means that the brewery nor the beer has anything to do with a castle, but is just there to avoid the American public being confused. Brilliant.
Anyone wishing to know a bit more about ‘Das Heidelberger Fass’ should click here.
Thank you John.